PANORA NATIVE BUILDS BUSINESS ONE COUNTERTOP AT A TIME

Fox Countertops has 38 employees. Key employees who work in the Des Moines Showroom are, from left, Andria Brill, design/sales; Kerri Habick, office/scheduling assistant; Jayden Kurovski, design assistant; Anna Wignes, design/sales; Kori Vogel, design/sales; Rachel Vogel, office manager/HR; and Naomi Starman, design/sales.
Gary Fox of Fox Countertops says his staff has probably worked in 80% of Lake Panorama homes.
By Susan Thompson | Lake Panorama Times
Gary Fox grew up in Panora and has lived in the area his entire life. He attended Panorama Schools but didn’t graduate.
In 1997, at the age of 17, he was working a part-time summer job when he fell 70 feet off a grain bin in Panora.

This photo of the Gary Fox family was taken on Father’s Day 2026. From left are Gary Fox; his wife, Lori; and their children, Hank and Heidi; Garret Fox; his wife, Jadeyn; and their daughter, Merrit; and Grant Fox and his girlfriend, Presley.
“The recovery process took more than a year and required surgery and lots of physical therapy,” Fox says. “I wasn’t exactly a model student anyway, so I had to work that much harder to make people understand I wasn’t a complete waste of a human being.”
Shortly after Fox turned 21, he took a job with Bertini Stone and Tile in Grimes. That was the beginning of a career that led to him founding Fox Countertops.
“When I started in Grimes, it was a small business that was growing rapidly,” Fox says. “I started as a tile delivery guy and did that for a year and a half. Then Mark Bertini, the company owner, asked me to move into the countertop side of the business. I eventually took over management of that area, and later Mark trusted me to become the company’s general manager.”
After 12 years as general manager, Fox says he needed a bigger challenge.
“I took a management position with a larger countertop company but didn’t like the corporate structure, so I decided it was time to start my own company,” he says. “We are a full-service countertop company. We template, fabricate and install granite, quartz, quartzite and marble. We also offer demolition and plumbing services, so we can remove old countertops, disconnect plumbing and reconnect the same day.”
The business also sells sinks, faucets, pop-up outlets, wood butcherblock and Onyx shower bases and systems.

Fox Countertop employees Tyler Alexander, on the left, and Michael Fuller install a new kitchen countertop in one of the five new homes being built on West Clay Street in Panora.
Fox Countertops opened for business with a showroom in Urbandale on April 1, 2017. Six years later, the company’s Omaha location opened April 1, 2023.
The business currently has 38 employees. Ten people work in sales, five are managers, nine handle templates and computer-aided design, and 14 employees handle installations and service.
Fox says he is heavily involved in the day-to-day processes of Fox Countertops.
“Whether its working with sales, helping with scheduling, helping figure out the difficult jobs and working with my managers to help with situations they may be facing, I’m there,” he says. “I also work with builders, remodelers, retail customers and dealers whenever issues arise to make sure they are getting the level of service they deserve.”
When asked about the territory Fox Countertops serves, Fox says there are no boundaries.
“We currently service all of Iowa and Nebraska, and we have ventured down to Lake of the Ozarks a few times,” he says. “We don’t necessarily have a set territory. If a customer wants to pay us to travel, we will go just about anywhere they want us.”
Fox says he and his employees spend a great deal of time at Lake Panorama.

Fox Countertops opened for business April 1, 2017, with this showroom at 10052 Justin Drive, Suite A, in Urbandale. The company opened a second location in Omaha six years later.
“Part of our success is due to Lake Panorama and the loyal customers we have there,” he says. “Throughout my entire career, I’ve probably worked in 80% of the homes there. We take great pride in servicing the entire Guthrie County area. More than half of our staff grew up in the area, and Guthrie County in general has been a major source of our growth.”
Gary and his wife, Lori, live on a small acreage south of Panora. Their two children, Heidi, 11, and Hank, 9, attend Panorama Schools and are active in sports.
“I coach baseball and football and am on the Panora Park and Recreation Board,” Fox says. “I truly enjoy giving back to the community that helped raise me, whether it’s volunteering time or donating to special events in the community.”
Fox also has two older sons. Grant farms in the Yale area. Garret is currently the scheduling manager at Fox Countertops. Garret and his wife, Jadeyn, are the parents of Fox’s first grandchild, Merrit, who was born in April.
Fox says the success of Fox Countertops can be traced to three things: a strong family, great employees and amazing customers.
“I need to give a special thanks to my wife, Lori, for always being supportive throughout the process of building the business,” he says. “It hasn’t been easy — lots of extra hours and missed sleep and lots of stress at times — but she has been beside me through it all.
“I also want to give special thanks to our employees. Without their dedication, we wouldn’t be able to do what we do every day. They truly care and that’s hard to find. We rely heavily on customer service so seeing all of the employees strive for that is great. We have a very low turnover rate because we work to create an environment that is fun, rewarding and satisfying.”
Ultimately, it is the customers of Fox Countertops who make the business a success.
“One of the most rewarding things is working with the customers and seeing the satisfaction when we are done,” Fox says. “We love every single customer we work with. Whether it’s a small vanity or someone who builds 80 houses a year, we truly care about each and every one.”
The Des Moines Showroom is located at 10052 Justin Drive, Suite A, in Urbandale. The phone number is 515-410-1316.
The Omaha Showroom is located at 11415 Centennial Road in La Vista, Nebraska. The phone number is 531-466-2526.
For more information, visit www.foxcountertopsdsm.com.

















